Taipei Car Expo

Went to the Taipei Car Expo today.

Had more fun than I expected.



Saw many hot models and some cool, "moving house (pricewise)" type of vehicles. Also saw many concept cars that are either out of this world or simply very "imaginable" (ie. not so futuristic).

For some reason, all "affordable" brands are pushing their energy saving and zero carbon emission vehicles. But non can differentiate themselved and give me a strong impression of whether their carbon emission cutting technology would be all worthwhile for me. So as a company trying to come out in a hurd of brands in front of the customers, how you present your product thus becomes important.

Current expo show formula is to have the car and the plates introducing the cars right beside them. There are sales personelle around and a information booth equipped with hot girls. At certain times of the day, stage show would be arranged. Models will walk on the stage, pose, then introduce the cars with prepared script.

However, those who would gather to see those show are not for the cars, but for the models, photos and the little souvenirs which I deem useless stuff...

So, does spending so much money on those shows worthwhile?

I guess it is just another phenonmenon where when your competitor in the market does it, you feel pressured to follow suit coz if you don't, there may be a chance that you might lose your market share. But does those shows really help in terms of car sales? Big companies probably make too much money to care.